Lucy Ross - Founder of the Ivy Lead  

Hi, I am Lucy, I started building websites in my parent's attic when I was 18 back in 2005 as a side gig at university, I sold snowboards and lift tickets to people in the USA and learnt how to attract 750,000+ people to my website and get them to buy things. Which kept me in lift passes and wine at Otago University.  

Once I finished Uni back in 2007 there were not digital marketing jobs for business (no one knew what an s.e.o was), So I started my own business freelancing into digital marketing agencies and got certified as a Google partner. In the agencies, I worked on SEO and Adwords campaigns both Nationally & Internationally for Interflora, 1791 Diamonds, MyTaxRefunds, Little India, Ice Breaker, Mercury Energy, to name a few. I also contracted into the marketing department at Foodstuff’s, had a side gig building websites, wrote a cookbook and sold it online, started food blogging website where I sold advertising space and built websites. Working in agencies was great, but I was sick of driving traffic and having a meeting with clients who wanted to know how that traffic translated in sales and profit. So I decided to bite the bullet and start my own digital marketing business full time in 2009 with a focus on sales and profits... not just traffic. Now I have three brands Getmorelocalcustomers.co.nz (for retail business's) ecommercemarketing.co.nz (for ecommerce websites) and theivylead.com for lead & sales generation. Starting my own business gave me a fantastic perspective as I suddenly started to feel the pain of my customers when it came to investing in marketing. And it was a steep learning curve, putting my credit card on the line and buying traffic for my own business (in a HIGHLY competitive market). I knew how to drive traffic and get enquiries, so I had to learn fast how to create a lead generating funnel, build sales processes, sort out my accounting, hire staff and spin all the plates a business owner needs to spin to run a successful business. Believe me - this was the fastest way for me to learn how to become savvy with digital marketing and running profitable campaigns. I learnt the value of knowing how much it cost me to buy a lead, a sale and get repeat customers. Now I do this for other business owners. Thanks to Google Ads, Facebook Ads & A killer marketing funnel, I doubled my agencies turnover in 3 months. I discovered how the right marketing message, a useful website and email automation could help me squeeze every last lead of out of my marketing budget and ATTRACT better quality customers. Over the last 10 years as a business owner, I have honed my Google Ads Skills. Become a google partner. Had google fly me to Singapore to go to their offices. Worked with over 50+ business (some for 10 years) helping them grow their business, had a client win a marketing campaign of the year award for our work and become one of the fastest-growing franchises in Australiasia. My main strength is understanding every step of your customers buying journey and writing kick-ass emotional copy that makes your ideal customer click on your ad, read the words on your landing page and convert like crazy.