ATTRACT · NURTURE · CONVERT · GROW
Get found.
Get considered.
Get the sale.
Build a steady flow of enquiries with a Customer Generation Machine designed for your business.
Does your advertising feel more like an expense than an investment?
Your marketing budget is precious. Don't waste it.
I can help you squeeze every last sale out of your marketing budget, so you can fill staff capacity and make more profit.
As a business owner, I know how important it is not to waste a cent on advertising. Here at The Ivy Lead, We put your advertising dollars into profitable campaigns that turn your website traffic into customers.
If you're serious about using marketing to grow your leads, sales, and profits, it's crucial you work with someone who is focused on increasing sales and profits, not just traffic (and your credit card bill).
And it's getting harder. Clicks cost more every year. Fewer people click at all, because Google's AI and tools like ChatGPT answer the question before anyone visits a website. And the leads you do get often go cold, because nobody followed up fast enough.
More traffic won't fix that. A system will.
The Customer Generation Machine
Three engines, in the right order
Most businesses don't need more marketing. They need the pieces joined up. Our lead generation for service businesses works in three parts, built in the right order, so each part makes the next one work harder.
Attract Engine
Be seen by the right people, wherever they're looking. Paid or organic.
- AI SEO, so Google and AI tools recommend you
- Google Ads
- Meta Ads (Facebook and Instagram)
- ChatGPT Ads
- Content marketing that answers your buyers' questions
Nurture Engine
Make it easy for people to choose you.
- Landing pages that work like a great salesperson
- Blueprints: the research, messaging, and ad copy behind your pages and ads
- Lead magnets that capture interested buyers
- Automated follow-up emails and texts that keep you top of mind
Convert Engine
Turn enquiries into booked calls and paying customers.
- Fast, automated follow-up, so no lead goes cold
- Booking and reminders, so people turn up
- A simple sales process your team can follow
- Tracking, so you know where every sale came from
Then we grow it. Once the machine is running, we test, improve, and scale what's working, month after month.
Not every plan includes everything. We start with whatever will make the biggest difference first.
Steal our “Customer Generation Playbook”
Discover how to attract the right prospects, capture more leads, and turn them into paying customers with a clever (but simple) digital marketing funnel. So you can make more sales, save time, and finally get your business working for you.
We will send you a free training & some case studies
What others are saying
"We have been working with Lucy for over 10 years. We love that she focuses on sales and ROI, not just traffic. When she built us a new ecommerce website, she 5x'd our sales."
Gina, Florist
"Lucy has been managing our Google Ads for the last 2 years. Last month, she generated 855 high-quality new leads for our franchise owners through her landing pages and ads."
Julietta, Home Services
"There have been two instances where I have had to email Lucy and say 'Can you turn the campaigns off, we have got too many orders and we can't handle any more'... which is not a bad problem to have."
Brad, Butcher
"We hired Lucy because we saw she had built a competitor's website who was doing really well. She built us a conversion rate optimised website and 4x'd our sales overnight."
Jenny, Butcher
Real numbers, not promises
+564%
visitors from AI tools for a commercial furniture supplier (12 months,)
+733%
enquiries from those visitors
Best Marketing Campaign
at the Westpac Business Awards, for a client's lead generation system
$2 million
in extra sales in 12 months for one client
2002
Digital marketing experience, business owner, author, coach.
Why work with us
Marketing that joins the dots, from first click to paying customer
You shouldn't have to figure out whether you need better ads, a better website or better follow-up before asking for help. That's part of my job.
I'm Lucy, founder of The Ivy Lead. I've worked in digital marketing since 2002, helping businesses turn attention into enquiries, customers and sales.
We look at the whole customer journey.
An ad can bring the right person to your website. What happens next matters just as much. We connect your campaigns, pages and follow-up so they work together.
Your priorities shape the plan.
We start with your goals, capacity and what's already working, then focus on the gaps that are costing you opportunities. You don't need every service at once.
We measure what matters to your business.
Traffic and clicks help us understand performance. Enquiries, sales and the cost of winning a customer help us decide what to improve.
Want to see how the system could work for your business?
Once you've explored the Customer Generation Playbook, you might recognise a few gaps in your own marketing.
Your Customer Generation X-Ray call is a chance to look at those gaps together, ask questions and understand where to focus first. It also helps us work out whether we're a good fit and what support would make sense.
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Let's work together
Wherever you are on your business journey, we have solutions to help.
Coaching: do it yourself
Want to learn how to do it yourself? We coach you and your team to nail your lead generation and marketing.
Strategy: done with you
Not sure what you need? A Customer Generation Roadmapping Session gives you a clear plan, in the right order, that's yours to keep.
Services: done for you
Want someone to take care of your marketing for you, so you can get on with doing what you do best? We provide done-for-you lead generation, from getting found to following up.
Questions, answered straight
What does lead generation for service businesses include?+
Do you only do Google Ads?+
What is the Customer Generation Machine?+
What happens on an X-Ray call?+
Do you work with businesses in Australia and New Zealand?+
Can you guarantee results?+
Ready to build your marketing machine?
Stop buying traffic and praying it converts.
Let's build your Customer Generation Machine so you can finally get consistent, predictable customers and sales.