Hi, I'm Lucy.
Your 1 on 1 growth marketing coach for generating leads, sales & profits
This isn't a course. It's not a classroom.
This is you and me, working together 1:1 to build the foundations of your Customer Generation Machine.
If you've ever wanted to understand how to confidently grow leads and sales without wasting money on agencies or guesswork, this is for you.
Let's get together to see how we could grow your business.
Why you're struggling now
Most business owners try to grow with digital marketing and run into the same problems:
- You're spending money on ads but not seeing enough sales in return.
- Your website looks fine, but it's not converting visitors into enquiries.
- You've got leads, but they go cold before anyone follows up.
- You're paying for a stack of tools and subscriptions, yet nothing feels joined up.
- Agencies talk in jargon and show you clicks, but never explain how it actually grows customers.
- You're time poor, so when things get busy marketing stops, and in time so do your leads.
Sound familiar? That's because you don't just need more traffic. You need a system that attracts, nurtures, and converts customers.
Let's get together to see how we could grow your business.
Who this coaching is for
This training is for you if you are:
- Business owners who want to generate their own enquiries and sales.
- Founders who want to learn how digital marketing actually works, so they can manage or challenge their agency.
- Teams who want to upskill in lead generation, traffic, and conversion.
- Anyone ready to build a marketing machine that consistently attracts, nurtures, and converts customers.
- Business owners who want to save time & salary overheads by automating aspects of their marketing & sales processes.
Let's get together to see how we could grow your business.
The 8-Week Customer Generation Accelerator
Over 8 weeks, we'll work together 1:1 once a week to install the core pieces of your Attract and Convert Engines:
- Understanding your customer & their buying journey: clarity on who you're targeting and what they need to hear.
- Traffic Engine Foundations: how to attract your ideal prospects using Meta Ads, Google Ads, Content Marketing, AI or SEO.
- Conversion Essentials: landing pages, copywriting, and CRO so the traffic you pay for actually converts.
- Your Money Map: set budgets and buy traffic confidently, knowing how to measure results.
You won't learn everything in 8 weeks (that's impossible). But you will build a functional, working machine that produces leads, and the confidence to keep scaling it. We will work on the right things, in the right order to fix where you are right now.
Let's get together to see how we could grow your business.
After the Accelerator: optional ongoing coaching
The Accelerator gets the machine built. But the real growth comes from improving, scaling, and optimising it over time. We found our coaching clients asking for more, so we now offer ongoing monthly coaching & support.
That's why most clients continue with ongoing coaching (this is totally optional), where we:
- Test and optimise campaigns.
- Add new customer attraction magnets.
- Improve landing pages and funnels.
- Scale spend while protecting profits.
- Keep attacking the next big rock blocking your path to success.
Think of it as having a Fractional Marketing Director in your corner, without the full-time cost.
Let's get together to see how we could grow your business.
Why work with me?
We tailor the training to your skill level and business needs.
Unlike an online course where the information is really generic, we go deep into YOUR business. We have a number of modules which we mix and match to create the perfect marketing machine to fuel your business with sales and profits.
Tailored, not templated
Every session is built around your business, not a generic course.
Clarity without jargon
I translate digital marketing into plain English so you can make decisions with confidence.
Proven IP
Everything ties back to my Customer Generation Machine framework, so you're learning a system, not random tactics.
Results-focused
We measure what matters: leads, sales, and profit.
Tried and tested
I use these techniques in my own business to generate leads and customers.
Let's get together to see how we could grow your business.
Your trainer: Lucy Ross
Steal the systems I use in my business to generate traffic, leads & sales.
I've been in digital marketing since 2002. I've built ecommerce brands, scaled service businesses, and managed campaigns that generated millions in sales.
I know what it's like to waste money on agencies that talk jargon, or on tools that don't connect. That's why I created the Customer Generation Machine: a system that finally makes marketing work for business owners.
Now, I coach founders and teams 1:1 to build their own machine, so they can attract leads, convert customers, and scale with confidence.
Let's get together to see how we could grow your business.