Customer Attraction Magnet™
Lead magnets for people who aren't ready to buy yet
Not everyone wants to kiss you on the first date.
Most people who visit your website aren't ready to get a quote or buy today. So they leave, and you never see them again. A lead magnet gives them something free and genuinely helpful in exchange for their details, so you get the chance to warm them up until they are ready.
Paying for traffic that leaves and never comes back?
Most businesses try to sell their services to everyone who lands on their website.
But plenty of those people are earlier in their buying journey. They're still working out what they need, comparing options, or just getting to know you. They're not ready to pull the trigger.
So they leave. And the money you spent getting them there leaves with them.
A lead magnet catches those people. It educates them, builds the relationship, and keeps you top of mind. So when they are ready to buy, you're the obvious choice.
Does this sound familiar?
- You get traffic, but most visitors leave without enquiring.
- Your only call to action is "get a quote" or "book a call".
- You're paying for ads to people who aren't ready to buy yet.
- Referrals have slowed, and you need a way to turn strangers into buyers.
- Your market doesn't know your solution exists yet.
- You have no way to follow up with people who showed interest.
How we build your Customer Attraction Magnet™
1. We brainstorm it together
We sit down with you and come up with ideas for a lead magnet your customers will actually want.
2. We interview you
You share what you know, and we capture everything we need. No blank page for you.
3. We write it and build it
Your lead magnet, plus the opt-in form on your website.
4. We deliver it through your CRM
People get it straight away, and their details are saved, ready to follow up.
5. We follow up
A follow-up sequence warms them up and moves them towards booking a call, or whatever action you want them to take.
6. We test it, then improve it
Not every lead magnet works first time, so we test until we find what works, then keep tweaking it.
Lead magnets are often part of our growth plans, testing different ones to capture people earlier, or to reach a market that doesn't know about your solution yet.
Want to see one in action?
We use lead magnets in our own business. They're a big part of the shift from relying on referrals from your network, to buying traffic and convincing strangers to buy.
Our Customer Generation Playbook™ is one of them. Watch it free, and see how it fits into the whole system.
Part of the Nurture Engine™
Turn cold leads into warm prospects
The Nurture Engine™ is one of three engines in the Customer Generation Machine™. It works best alongside the others, in the right order.
Questions about lead magnets
What is a lead magnet?+
Why not just ask people to get a quote?+
Do I have to write it?+
How do people get it?+
What if it doesn't work?+
Not everyone is ready to buy today
Stop letting interested people walk away.
Let's build a lead magnet that captures them, warms them up, and brings them back when they're ready.