1 on 1 Google Ads training
Google Ads training for leads, sales & success
Your Google Ads probably aren't the problem. Where they're sending people is.
Most businesses are paying good money for clicks, then sending those people to a website that's a terrible salesperson. No follow-up. No way of knowing which ads make the phone ring and which just put a dent in the credit card.
Our 1 on 1 Google Ads training shows you how to turn strangers into customers, manage your account in house, and know the numbers that tell you it's working.
Let's get together to see how we can grow your business.
Paying for clicks that never turn into customers?
- Are you unhappy with the performance of your Google Ads account, or the agency running it?
- Do you wish you knew which marketing was making the phone ring, and which was putting a dent in your credit card?
- Are you getting traffic, but not enough leads or sales?
- Do your reports talk about clicks and impressions, when all you want to know is how many customers you got?
- Would you like to build a marketing machine that you can turn up when you need more leads and sales?
- Would you like to know how to make the numbers work?
Most Google Ads problems aren't Google Ads problems
Google Ads does one job. It brings people to your door.
What happens next is up to you. And that's where most businesses come unstuck.
The website looks fine, but doesn't sell. Enquiries come in and nobody follows up fast enough. The ads get the blame, so the budget goes up, or the agency gets changed.
But more traffic doesn't fix a website that doesn't convert. It just makes the problem more expensive.
You don't need more clicks. You need a system that turns those clicks into customers: one that attracts the right people, nurtures them, and converts them. That's what we call the Customer Generation Machine™.
Let's get together to see how we can grow your business.
"At least twice a month I meet a new business owner who has an agency running their Google Ads account. They are not happy with what they are spending on ads & services. They are thinking about bringing things in house and want to know how to build a marketing machine that attracts strangers and turns them into customers for life. How to measure what is happening so they know where their next customer is coming from, and how to buy leads and customers with predictability."
Lucy Ross, Google Ads Certified Partner & Digital Marketing Growth Coach
Why choose our Google Ads training?
Your account, not theory
It's not sitting in a room listening to theory. It's real time, digging into your business, your numbers, and your goals.
Tailored to you
We work on what you need right now to get a win, not a one-size-fits-all course.
Plain English
No jargon. You'll understand what's happening in your account and why.
A trainer who thinks like a business owner
On your side, focused on leads, sales, and profit, not clicks.
Is this training for you?
This is for you if...
- You're unhappy with your current agency's or team's performance.
- Your Google Ads account feels more like an expense than an investment.
- You want to know how much it costs to get a lead and a customer, so you know when Google Ads are making you a profit.
- You want to read the numbers that tell you if your marketing is working, so you can manage your account, your team, or your agency.
- You don't have time to study Google Ads on your own and want to get up to speed fast.
- You want to turn more of your website traffic into leads and customers.
- You want to grow your business.
This is not for you if...
- You're happy with the performance of your Google Ads and the cost of getting a customer.
- You have a kick-ass team and an analyst who can read the data and tell you what to fix.
- You know which marketing channels bring your customers, how much they cost, and how to scale them.
- You're turning enough of your website visitors into paying customers.
- You don't want to invest any money in marketing.
Let's get together to see how we can grow your business.
Not sure if you need training, coaching, or someone to do it for you?
That's normal. Most people we talk to aren't sure what they need yet. That's what the X-Ray™ call is for.
Want it done for you?
We also offer Google Ads management, where we run your account for you.
See our Google Ads managementWant ongoing direction?
We offer ongoing fortnightly or monthly growth coaching, great for business owners and managers who want a third party to oversee the work of their agency or staff and find ways to drive growth.
Learn more about 1:1 coachingYour trainer
Lucy Ross
Our training is hosted by Lucy, a Google Ads Certified Partner who has been in digital marketing since 2002. Her secret sauce is translating marketing jargon into plain English so that you can grow your business.
Ready to make your Google Ads pay?
Stop paying for traffic that goes nowhere.
Let's find out what's really holding your Google Ads back, and what to do about it.
Let's get together to see how we can grow your business.