Attract Engine
Google Ads management that turns searches into enquiries
For established service businesses in Australia and New Zealand. We build and manage Google Ads that bring in the right enquiries, not just clicks, and show you exactly what's making the phone ring.
Does your advertising feel more like an expense than an investment?
Clicks on Google cost more than they ever have. That means every wasted click hurts.
The bill arrives every month. The enquiries don't match it. You can't tell which ads make the phone ring and which ones just put a dent in your credit card. And the report you get is full of impressions and click-through rates that never answer the only question you care about: is this making us money?
When we look inside a Google Ads account, we usually find the same problems:
- Paying for people who were already searching for your business name
- Campaigns overlapping, so you end up bidding against yourself
- Tracking that counts page views as “conversions”, so nobody knows what a real enquiry costs
- Ads sending people to a page that doesn't ask them to do anything
- An account that gets “monitored” each month while someone clips the ticket
Fixing these usually does more than spending more.
Google Ads costs more now. That's why the order matters.
Here's the honest bit. Google Ads isn't the cheap win it used to be. If you pour more budget into an account with broken tracking and a page that doesn't convert, you just lose money faster.
So we fix things in the right order:
- 1.Tracking first, so you know what an enquiry actually costs.
- 2.The page next, so the clicks you pay for turn into enquiries.
- 3.The structure, so you're not paying twice for the same click.
- 4.Then we scale what's working.
Sometimes the answer is that Google Ads isn't the right place to start. If that's the case, we'll tell you.
Signs your Google Ads need a hand
- Your Google Ads feel like an expense, not an investment
- You don't know what it costs to get a lead, or a new client
- You're getting enquiries, but not the right ones
- Your reports are full of numbers that never mention enquiries or sales
- Someone on your team runs the account in between everything else
- You paused your ads because you couldn't tell if they were working
- You're unhappy with your current agency, but not sure what good looks like
What we can do for your Google Ads
Every account is different, so not every plan includes everything below. After your X-Ray call, we'll recommend the pieces your account actually needs.
Strategy and campaign planning
Who to target, what to say, and where the budget goes first.
Account setup or rebuild
A clean structure, with your brand name kept separate, so you're not paying for clicks you'd get anyway.
The right campaign mix
Search, Performance Max, YouTube, and remarketing, chosen for your business, not every campaign type just because it's there.
Conversion tracking
We track real enquiries, calls, and bookings, not page views.
Keyword research and negative keywords
So you stop paying for searches that were never going to become clients.
Ad copywriting and testing
Ads written to get the right people to click, and put the wrong ones off.
Landing page improvements
The page your ads send people to, set up to turn clicks into enquiries.
Bid and budget management
Your money moved to what's working, every month.
Competitor monitoring
What others in your market are doing, and where the gaps are.
Plain-English monthly reporting
What an enquiry cost, where it came from, and what we're changing next.
How it works
01
Your X-Ray call
We look at where your enquiries come from now, and whether Google Ads is the right place to put your money.
02
Account review and plan
We go through your account, tracking, and landing pages, and give you a plan in priority order.
03
Fix and rebuild
Tracking first, then the pages, then the campaign structure.
04
Launch and manage
Every month we test, cut waste, and move budget to what's working.
05
Plain reporting
Every month you see what an enquiry cost, where it came from, and what's next.
Why The Ivy Lead for Google Ads
“As a business owner, I know how important it is not to waste a cent on advertising.”
Lucy Ross
- Google Partner since the programme began. That means passing Google's exams with 85% or more. Google flew Lucy to Singapore for the programme.
- In digital marketing since 2002. One of Lucy's campaigns won Marketing Campaign of the Year.
- We look at the whole picture, not just the ads. Google Ads is one part of your Customer Generation Machine. If the real problem is your page, your follow-up, or your offer, we'll say so.
- We don't guarantee results. We promise the work: the right things, in the right order, done properly.
- You own your account and your data. Always.
Part of the Attract Engine
Bring in a steady flow of qualified leads
The Attract Engine is one of three engines in the Customer Generation Machine. It works best alongside the others, in the right order.
Is your Google Ads account leaking money?
Are you paying for ads, or do you have a strategy? Download our customer generation system lead magnet to see what might be missing thats costing you profit and sales.
Free video training, plus some case studies.
Results
$15,000 months to $200,000 months.
We've helped businesses grow from $15,000 months to $200,000 months.
Is this right for you?
This is for you if:
- You're an established service business in Australia or New Zealand
- You want enquiries and clients from your ads, not just traffic
- You want to know what a new client costs, so you can grow with confidence
- You don't have the time to learn Google Ads and keep up with every change
This isn't for you if:
- You're happy with what Google Ads costs you per client, and it's growing your business
- You have an in-house team and analyst who already know what to fix
- You want to learn Google Ads and run it yourself
- You're not ready to invest in advertising
- You sell products online. Our sister brand, ecommercemarketing.co.nz, looks after eCommerce stores.
Not sure Google Ads is the right move yet? Start with a Customer Generation Roadmapping Session.
Google Ads management FAQs
How much should I spend on Google Ads?+
How much does Google Ads management cost?+
How long until Google Ads bring in enquiries?+
Can you guarantee results?+
Do I need a new website or landing page?+
Will I own my Google Ads account?+
What does being a Google Partner mean?+
Is Google Ads still worth it now that people use AI search?+
Do you work with businesses in Australia and New Zealand?+
Find out what your Google Ads should be doing for you
You could keep paying the bill and hoping. Or book an X-Ray call and find out what's working, what's not, and what to fix first.