Conversion landing pages
Is your landing page driving customers away?
A landing page is your salesperson. And like a good salesperson in person, a good landing page attracts, educates, and converts strangers into customers. Or at the very least, into leads you can nurture.
A crappy one sends them straight to your competitor. And you've already paid for the click.
Would you hire a salesperson who ignores half the people who walk in?
That's what a bad landing page does.
I see it all the time. A business runs an ad about one thing. Someone clicks. Then they land on a page that talks about something else, buries the offer, or makes them hunt for what to do next.
So they leave. Not because they weren't interested. Because the page didn't do its job.
The ads get the blame. The budget goes up. The cost per lead goes up with it. And the real problem never gets fixed.
Signs your landing pages are costing you
- Your website isn't converting the traffic you already get.
- Your ads are costing too much for the enquiries they bring in.
- You send ad traffic to your homepage and hope for the best.
- Your ad says one thing, and your page says another.
- Your pages look nice but rarely produce an enquiry.
- Your copy sounds like every other business in your industry.
How we fix it
1
Review your current landing pages
We look at the pages your ads and traffic are landing on now.
2
Find what's wrong
Where people leave, what's missing, and why the page isn't doing its job.
3
Build your Promotion Blueprint
The research, messaging, and hooks that speak your customer's language, so your ads and your page say the same thing.
4
Write your new landing page copy
Copy that grabs attention, tells them what they need to know, and gives them a clear next step.
5
Build and test your pages
We build the new pages and test them, so you know what's working.
Landing pages are often part of a bigger fix. We'll tell you if yours is the place to start.
See how a landing page fits into your Customer Generation Machine™
A landing page is one part of the system that turns strangers into customers. Our free video training shows you the whole thing: how to attract the right people, capture them as leads, and nurture them into customers.
Part of the Convert Engine™
Turn more leads into paying clients
The Convert Engine™ is one of three engines in the Customer Generation Machine™. It works best alongside the others, in the right order.
Stop sending good traffic to a bad salesperson.
Let's talk about what's holding your pages back.