Promotion Blueprint
Stop guessing with your ads. Start with a Promotion Blueprint.
Before we launch an ad or a promotion, we build a blueprint. The research, the messaging, and the copy that grabs your customer's attention and tells them what they need to know to buy.
So you put your best foot forward, before you spend a cent on ads.
Most businesses are flying by the seat of their pants with their marketing
I'm seeing more and more of it. Ads created for the sake of having an ad. No real framework. No copywriting structure. And messages written in the business's language, not the language their customers actually use.
So they boost a post. Try a new ad. Change the offer. Try again.
Every guess costs money. And when something does work, nobody knows why, so they can't do it again.
Meanwhile, you're competing for eyeballs with every other business on social media. If your ad doesn't grab attention in the first second, it's gone.
You shouldn't be creating an ad for the ad's sake.
Does this sound familiar?
- You make ads when you remember, not on a plan.
- One ad worked, the next one flopped, and you don't know why.
- Your ads sound like you, not like your customers.
- Your designer asks for a brief, and you send them three lines.
- You're about to launch something and want to get it right the first time.
What's in your Promotion Blueprint
Our signature blueprint dials in magnetic messaging for your customer. It gets their attention, hooks them in, and tells them what they need to know to buy.
Market research
What your customers want, what frustrates them, and the exact words they use to describe it.
Magnetic messaging
The angle that makes your offer hard to scroll past.
Hooks
Opening lines that stop the scroll and grab attention in the first second.
Ad copy
Written using proven copywriting frameworks, in your customer's language.
Social copy
Posts that warm people up around your promotion.
Landing page ideas
What your page needs to say, so the click turns into an enquiry or a sale.
A brief for your designer
Everything they need to create the visuals, without the back-and-forth.
Built on advertising psychology, not guesswork
There are set frameworks that work for different businesses. We use them to take people from strangers, educate them, and get them to convert.
1
Stranger
Grab their attention with a hook that speaks to what they care about.
2
Educate
Tell them what they need to know, in their language, so they trust you.
3
Convert
Give them a clear reason to act now.
Part of the Convert Engine™
Turn more leads into paying clients
The Convert Engine™ is one of three engines in the Customer Generation Machine™. It works best alongside the others, in the right order.
Don't create an ad for the ad's sake.
Let's build your Promotion Blueprint first, so your next ad gets attention and gives people a reason to buy. It all starts with a marketing and lead gen xray to see how we can help you grow.