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The Ivy Lead

Content marketing & social

Content marketing that turns likes into leads

Most content gets a few thumbs up, a couple of comments, and then nothing.

We create content around what your customers actually want to know. So you show up while they're researching, you're part of the conversation when they're comparing options, and you're the one they consider when they're ready to buy.

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Content marketing that turns likes into leads
Comparison of content with zero enquiries versus a content system driving conversations, quotes, and sales

Got likes but zero enquiries?

You're not alone. Here's what I see all the time.

A founder or business owner pays a junior marketer, an agency, or a freelancer to do their content. Images get made. Posts get written, often churned out with AI. Every week, something goes out.

But there's no real direction behind it. No call to action. Nothing built around what their customers are actually asking.

It's busy work. It looks like marketing, it costs like marketing, and it brings in very little.

Content should be doing more than filling your feed. Done properly, it's one of the biggest levers you have. It gets the attention of the right people. It gets the attention of AI, so you're served up more often. And it gives buyers the helpful, relevant answers they're searching for, so you build traffic, build leads, and sell more.

Does this sound familiar?

  • You post when you remember, and the ideas run dry fast.
  • Your posts get likes, but nobody enquires.
  • Your content sounds like every other business in your industry.
  • You know you should be creating content, but you don't have the time.
  • Your comments and messages never turn into leads.
  • You're not showing up when people ask Google or AI who to hire.
  • You're not sure the person managing your content marketing knows how to capture eyeballs and turn that attention into sales.
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A content system built to convert

We research what your customers want to know

The questions and topics they're searching for and asking AI about. So your content matches what they're looking for.

Content for every step to buying

From the first time they hear about you, to comparing their options, to being ready to buy. Every piece is designed to move them closer to an enquiry.

Your voice, without the blank page

We send you the questions, you record a voice note answering them. You know your business best. We turn your answers into the content.

One sitting, not every week

We batch your questions into one session, so you're answering questions instead of coming up with ideas from scratch.

One knowledge base for your business

Everything you tell us goes into one central file that feeds your website, your blogs, and your future copy. You only have to explain it once.

One voice note, lots of content

We repurpose your answers into blogs, social posts, and more.

Social media that sells

Your social media is connected to your CRM, so comments and messages turn into leads. Comment a word, get your free guide, and go straight into your follow-up emails.

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Content and AI search

AI recommends businesses it can trust

When someone asks ChatGPT or Google's AI who to hire, it doesn't just read your website. It looks across the internet to see if you're real, and whether people are talking about you.

Places like YouTube, your Google Business Profile, LinkedIn, Reddit, and review websites.

So when your business shows up in those places, with useful content and real effort behind it, you prove you're a real business people can trust. Not someone who's just thrown up a website.

That does two things:

  • It builds your website traffic, from people who find your content and click through.
  • It gets you into the AI conversation, even when there's no click at all. When someone asks AI for advice, you're part of the answer, and they're one step closer to a yes before they ever reach your website.
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AI recommends businesses it can trust across the internet
The Customer Generation Playbook™ by Lucy Ross, shown on a tablet

See how content fits into your Customer Generation Machine™

Content is one part of the system that turns strangers into customers. Our free video training shows you the whole thing: how to attract the right people, capture them as leads, and nurture them into customers.

Watch the free Customer Generation Playbook™

Part of the Attract Engine™

Bring in a steady flow of qualified leads

The Attract Engine™ is one of three engines in the Customer Generation Machine™. It works best alongside the others, in the right order.

AI SEOGoogle AdsMeta AdsSee the whole Customer Generation Machine™

Questions about content marketing

What is content marketing?+
Content marketing is creating useful content, like blogs, social posts, and guides, that answers your customers' questions. It brings the right people to you, builds trust before they ever talk to you, and helps them choose you when they're ready to buy.
How is this different from just posting on social media?+
Posting is something you do. Content marketing is a system. Every piece is built around what your customers are asking, written to move them closer to buying, and connected to your CRM so it can turn into leads, not just likes.
How much of my time will it take?+
As little as possible. We batch it. We send you the questions, and you record voice notes answering them, usually in one sitting. No writing, and no coming up with ideas from scratch.
Do I have to write anything?+
No. You talk, we write. Your voice notes give us the knowledge, the stories, and the way you say things. We turn that into the content.
Will it sound like me?+
Yes. Because it starts with your own words, it sounds like you. Everything goes into your knowledge base, so it stays consistent across your website, blogs, and posts.
How do you decide what to write about?+
We research what your customers are searching for and asking AI tools, then pick the topics that match what they want to know at each step to buying.
How do social posts turn into leads?+
Your social media is connected to your CRM. When someone comments or messages, they can be sent a free guide automatically, and their details go into your follow-up emails. So a comment becomes a lead you can nurture.
Which platforms do you create content for?+
LinkedIn, Facebook, Instagram, Google Business Profile, and your blog, depending on your plan.
Does content help me show up in AI search?+
Yes, it's a big part of it. AI tools look beyond your website, to places like YouTube, Google Business Profile, LinkedIn, Reddit, and review websites, to check you're real and that people are talking about you. Showing up there with useful content helps you get considered in AI answers, even when nobody clicks. It works best alongside our AI SEO service.

Ready for content that brings in customers?

Stop posting for the sake of posting.

Let's build a content system that turns your knowledge into leads.

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