Attract Engine™
Meta Ads management that turns scrollers into enquiries
Facebook and Instagram ads for established service businesses in Australia and New Zealand. We reach the right people before they start searching, and build every campaign for enquiries, not likes.
Got likes but zero enquiries?
You're not alone. It's the most common thing we hear about Facebook and Instagram ads.
- You boosted a few posts. You got likes, comments from your mum, and no new clients.
- You tried Meta Ads once, spent a few thousand, and couldn't tell what you got for it.
- The leads that did come in were tyre kickers who never answered the phone.
- Your ads look like everyone else's, so people scroll straight past.
- You run a promotion, but it goes live in a rush with no plan behind it.
- You don't know what a lead costs you, so you can't tell if it's working.
- Your agency sends a report full of reach and clicks, and nothing about enquiries.
Bad Meta Ads don't just waste money. They teach Meta to find the wrong people.
Meta's system learns from what you tell it to chase. Ask it for likes, and it finds people who like things. Ask it for cheap clicks, and it finds people who click and leave. Every month it runs that way, it gets better at bringing you the wrong crowd.
Here's what that costs you:
Budget spent on people who were never going to buy.
The bill arrives every month. The clients don't.
Leads your team wastes time on.
Cheap leads are rarely good leads. Your team chases them, and the good ones wait.
Promotions that fizzle.
A launch with no plan behind it burns the budget in the first week and leaves nothing for the people who were nearly ready.
A "Meta doesn't work for us" decision.
Most businesses that give up on Meta Ads didn't have a Meta problem. They had a set-up problem.
Fixing the set-up usually does more than spending more.
Already running Meta Ads? Let's look at them together.
Book a paid Meta Ads audit. We go through your account with you, live, and record the session so you can watch it back.
You'll see:
- What's working, so you keep it
- Where your budget is leaking
- What could be done better, and in what order
Ask about a Meta Ads audit on your call.
Signs your Meta Ads need a hand
- Your customers are on Facebook and Instagram, but you're not reaching them
- You've tried Meta Ads and got likes, not leads
- You don't know what a lead or a new client costs you
- You run promotions, but each one starts from scratch
- You're making the ads yourself late at night, in between everything else
- You're unhappy with your current agency, but not sure what good looks like
What we can do for your Meta Ads
Every business is different, so not every plan includes everything below. After your X-Ray™ call, we'll recommend what your business actually needs.
Account review
What's working, what's wasting money, and what to keep.
Campaign structure
Set up so Meta finds people who enquire, not people who just like and scroll.
Audience strategy
Who to reach, with what message, based on your real clients.
Ad frameworks and Promotion Blueprints
Proven ad formats, hooks, and a plan for every promotion before it goes live.
Ad copy and creative direction
Ads that sound like a person wrote them. You supply the creative and we direct it, or we make it for you.
Lead forms and landing pages
The place your ads send people, set up to turn interest into enquiries.
Lead magnets and follow-up
Something useful to offer people who aren't ready yet, and emails that keep you top of mind.
Meta Ads audit
A recorded walkthrough of your current account with you, showing what could be done better.
Tracking
Real enquiries, calls, and bookings tracked properly, so you know what a lead costs.
Monthly optimisation
Budget moved to what works, and creative refreshed before people get sick of it.
Plain-English reporting
What you spent, what a lead cost, where it came from, and what's next.
How it works
01
Review
We look at your account, your past ads, your tracking, and the pages your ads go to. What's working stays.
02
Structure
We set up your campaigns, audiences, and tracking so Meta learns to find people who enquire.
03
Ad frameworks and Blueprints
We plan your ads and promotions before anything is spent: the message, the hooks, the ad formats, and the landing page each one sends people to.
04
Launch
Your ads go live with tracking checked and the right page behind every ad.
05
Optimise
Every month we test, cut what's not working, move budget to what is, and refresh the creative.
06
Report
Every month you see what you spent, what a lead cost, which ads and landing pages brought them in, and what we're changing next.
Most people who see your ad aren't ready to buy today
Not everyone wants to kiss you on the first date.
Most ads ask a stranger to enquire straight away. A few will. The rest scroll on, and you've paid to reach them for nothing.
So we pair your ads with a lead magnet: something useful they get in exchange for their email, like a guide, a checklist, or a short video. Then follow-up emails keep you top of mind until they're ready.
Four stages:
01
Awareness
Your ads reach the right people, before they start searching.
02
Education
Your lead magnet shows them why the problem matters, and why you.
03
Nurture
Follow-up emails keep you in front of them while they weigh it up.
04
Conversion
When they're ready, they book, call, or enquire.
That way, the people who aren't ready today don't disappear. They become next month's clients.
Meta Ads management from $2,000 a month
Your monthly fee depends on three things:
- Who makes the ads. You supply the creative and we direct it, or we make it for you.
- How many promotions you run. One steady campaign, or a new promotion every month.
- How hard you want to push. A steady flow of enquiries, or bigger budgets, more testing, and faster growth.
Your ad spend is separate and paid to Meta directly. New Zealand businesses pay in NZ$ (+ GST). Australian businesses pay in A$.
Why The Ivy Lead for Meta Ads
- In digital marketing since 2002. Lucy has managed millions in ad spend across Meta and Google, for businesses in New Zealand, Australia, and the USA.
- We plan before we spend. Every promotion starts with a Blueprint, so your budget isn't the testing ground.
- We look at the whole picture, not just the ads. Meta Ads is one part of your Customer Generation Machine™. If the real problem is your page, your follow-up, or your offer, we'll say so.
- We don't guarantee results. We promise the work: the right things, in the right order, done properly.
- You own your ad account and your data. Always.
Results
84%
more leads from the same Meta Ads budget (lead generation client)
78%
lower cost per conversion (Meta Ads client)
Meta Ads works best when it's not doing all the heavy lifting on its own.
Part of the Attract Engine
Bring in a steady flow of qualified leads
The Attract Engine is one of three engines in the Customer Generation Machine. It works best alongside the others, in the right order.
Is this right for you?
This is for you if:
- You're an established service business in Australia or New Zealand
- You want enquiries and clients from your ads, not likes
- You run promotions and want each one planned properly
- You don't have the time to learn Meta Ads and keep up with every change
This isn't for you if:
- You want to learn Meta Ads and run them yourself
- You're not ready to invest in advertising
- You only want more followers
- You sell products online. Our sister brand, ecommercemarketing.co.nz, looks after eCommerce stores.
Steal our “Customer Generation Playbook”
Discover how to attract the right prospects, capture more leads, and turn them into paying customers with a clever (but simple) digital marketing funnel. So you can make more sales, save time, and finally get your business working for you.
We will send you a free training & some case studies
Meta Ads management FAQs
Do Meta Ads work for service businesses?+
How much does Meta Ads management cost?+
How much should I spend on Meta Ads?+
Do you make the ads?+
What's a Promotion Blueprint?+
What if people see my ad but aren't ready to buy?+
Can you audit the Meta Ads we're already running?+
How long until Meta Ads bring in enquiries?+
Can you guarantee results?+
How is this different from Google Ads?+
I don't use Facebook personally. Does that matter?+
Find out what your Meta Ads should be doing for you
You could keep boosting posts and hoping. Or book an X-Ray™ call and find out what's working, what's not, and what to fix first.
